Piyush Pandey never used celebrities; Prahlad Kakkar recalls how the ad legend ‘cultivated’ creative people under him
Updated on: Oct 24, 2025 07:03 pm IST Piyush Pandey, widely acclaimed as the man who changed India’s advertising forever, died on Friday morning at the age of 70. Piyush Pandey, the creative genius who gave Indian advertising its distinct voice and soul, passed away at the age of 70 on Friday. He was 70. […]









