Taylor Swift has her fans embarking on a detective quest with The Life of a Showgirl. Orange doors with QR codes have appeared in cities like London and Berlin, leaving fans guessing.
The album is out now as well as the official watch party movie. Swift appears to have enlisted the help of Google this time to keep fans hooked. YouTube, recently, put out a cryptic tweet with random letters capitalized, which spelt ‘Look Down’. Further, the recent visualizer videos from Swift’s album also had comments from YouTube, with one saying ‘Google Taylor’.
On Googling the pop icon’s name a burning heart icon comes up and each time it is clicked a new alphabet falls, until there are 12 jumbled up names of cities visible.
All about Taylor Swift’s orange doors
The cities include Berlin, London, Paris, Chicago, Nashville, Barcelona, Las Vegas, Melbourne, Santa Monica, Milan, and Beverly Grove. A blurb on the screen says “12 cities, 12 doors, 1 video to unlock.”
Grok has explained Swift’s game saying “These orange doors are part of a Taylor Swift promotional puzzle in 12 cities worldwide. Fans scan the QR codes to access YouTube shorts with word games that reveal letters. Collecting all spells a message unlocking a new video, likely tied to her next project like “The Life of a Showgirl.” Berlin and London are confirmed spots. Hunt’s on!”
Scanning the QR codes reportedly leads to AI videos. “The QR code displayed on the orange door in Berlin directs you to this video on YouTube,” a page dedicated to Swift posted.
“The QR code displayed on the orange door in London directs you to this video on YouTube,” it added.
Fans have not yet figured out how to unlock the music video, as per reports. Some have drawn connections to The Time Card of a Showgirl post. Here, Swift’s management team provided a calendar and the October 4, 2024, section featured the word ‘standby’ right after the premiere of The Official Release Party of a Showgirl.
On Reddit, one fan asked “Why is no one talking about the significance of the door itself? It seems to be a dressing room door. So either something “behind the scenes look” or it could just be the clothes in the dressing room being merch.”
Another remarked “ERAS TOUR DOC PLZ.” Meanwhile, Swift announced new acoustic variants of The Life of A Showgirl.
